Job Title Normalization - Crustdata Docs

Job Title Normalization (JTN) is currently in beta. Field names, taxonomy values, and confidence scoring may evolve based on feedback. To share input or request access, write to support@crustdata.co.

Use this when you need to clean up raw, free-text job titles for targeting, market sizing, segmentation, or downstream analytics — without building your own ML pipeline. JTN transforms each raw title into a rich, structured record using Crustdata’s own ML models and a proprietary, data-derived taxonomy. Every title is mapped to a high-level Department, a specific Category (Sub-Department), and a standardized Matched Title, and is returned inline as basic_profile.normalized_title.

Where JTN is available

JTN ships as a field on every person record returned by the Person APIs — no extra endpoint or fields flag is required.

API	Field path	Notes
Person Enrich	`basic_profile.normalized_title`	Included whenever `basic_profile` is in `fields`.
Person Search (PersonDB)	`basic_profile.normalized_title`	Returned on every match. Also usable as a filter and sort field — see the Person Search reference.

The problem: messy title data

Raw job titles are wildly inconsistent, which makes accurate targeting, market sizing, and segmentation nearly impossible. Real-world data is full of:

Generic titles — ambiguous roles like “Manager,” “Director,” or “Consultant” that lack any functional context.
Acronyms & typos — shorthand such as “MTS” or “SDE,” plus misspellings that general-purpose models struggle to interpret.
Non-English titles — roles written in many different languages.

Without normalization, sales and marketing teams burn time manually cleaning data — which leads directly to poor campaign performance and inaccurate reporting.

The solution: structured taxonomy mapping

Every raw title is mapped to three fields:

Taxonomy field	Description	Example input	Example output
Department	High-level function of the role	`Analyst II, Commercial Bank`	`Finance & Accounting`
Category / Sub-Department	Specific functional grouping	`Analyst II, Commercial Bank`	`Credit & Debt Management`
Matched Title	Standardized, canonical title	`Analyst II, Commercial Bank`	`Credit Analyst - Commercial Banking`

Why JTN

Superior accuracy & functional alignment

Unlike systems built on rigid public standards (such as ESCO), our taxonomy is data-derived and powered by our own ML models. The model focuses on a role’s functional intent rather than its seniority or rank — so Senior Data Engineer is correctly grouped with Data Engineer.

Actionable data for downstream systems

JTN returns clean, structured fields (Department, Category, Matched Title) that map cleanly into your CRM, campaign segmentation, and BI tools — making your targeting immediately more granular and effective.

Example: Person Enrich response

JTN is exposed inline on the person record at basic_profile.normalized_title. No extra fields flag is required — if basic_profile is requested, normalized_title is included. The same field is also returned on every Person Search match.

Example request

{
    "professional_network_profile_urls": ["https://www.linkedin.com/in/sharroh"],
    "fields": ["basic_profile", "experience"]
}

Example response (truncated)

[
    {
        "matched_on": "https://www.linkedin.com/in/sharroh",
        "match_type": "professional_network_profile_url",
        "matches": [
            {
                "confidence_score": 1.0,
                "person_data": {
                    "basic_profile": {
                        "current_title": "Software Engineer",
                        "name": "Rohit S",
                        "normalized_title": {
                            "confident": true,
                            "department": "Engineering & Technology",
                            "sub_department": "Software Engineering",
                            "matched_title": "Software Engineer - 2",
                            "similarity": 0.9047
                        }
                    }
                }
            }
        ]
    }
]

`normalized_title` field reference

Field	Type	Description
`department`	string	High-level function of the role. One of the 20 departments in the taxonomy.
`sub_department`	string	Specific functional grouping (Category). One of the 226 sub-departments in the taxonomy.
`matched_title`	string	Standardized canonical title that the raw input was mapped to.
`similarity`	float	Cosine similarity (0–1) between the raw input title and the matched canonical title. Higher = closer match.
`confident`	boolean	`true` when JTN’s internal heuristics consider the mapping high-confidence. Use this as a filter for stricter downstream use.

For strict segmentation use cases, filter on normalized_title.confident == true. For broader coverage (e.g. enrichment top-ups), use all results and inspect similarity.

The taxonomy

The JTN taxonomy covers 20 departments and 226 sub-departments (categories), derived from a normalized set of canonical titles.

Departments

Consulting & Professional Services
Customer Service & Support
Data & Analytics
Education & Research
Engineering & Technology
Executive Leadership
Finance & Accounting
Government & Public Sector
Healthcare & Medical
Legal & Compliance
Manufacturing & Quality
Marketing
Media & Communications
Operations & Logistics
Other
People & HR
Product & Design
Real Estate & Construction
Retail & Hospitality
Sales & Revenue

Departments & sub-departments

Consulting & Professional Services

Advisory & Strategy Consulting
Business Analysis & Operations
Consulting Project & Program Delivery
Executive & Business Coaching
Human Resources Consulting
IT & Technical Consulting
Independent & Fractional Consulting
Management Consulting
Marketing & Sales Consulting
Organizational Change Management
SAP & ERP Consulting
Solutions Architecture

Customer Service & Support

Customer Experience Strategy
Customer Onboarding & Activation
Customer Relationship Management
Customer Success & Retention
Customer Support Operations
Member & Membership Services
Technical Support & Help Desk

Data & Analytics

Analytics Consulting & Strategy
Business Intelligence & Insights
Data Engineering & Operations
Data Science & Analytics
Geospatial & Product Analytics
Quantitative & Applied Analytics

Education & Research

Academic Advising & Counseling
Athletic Coaching & Administration
Early Childhood & Special Education
Experiential & Clinical Education
Fellowships & Postdoctoral Research
Institutional & Alumni Relations
Library & Information Science
Performing & Fine Arts Instruction
Program & Curriculum Development
Research & Laboratory Science
STEM Education
Student Affairs & Residential Life
Teaching & Instruction
Tutoring & Academic Support
Vocational & Corporate Training

Engineering & Technology

CAD Design & Technical Drafting
Civil & Structural Engineering
Cloud & DevOps Engineering
Cybersecurity & Security Engineering
Data Engineering & Analytics
Database Administration
Embedded Systems & Firmware Engineering
Environmental & Marine Engineering
Field & Technical Service Engineering
Frontend Development
Geoscience & Geology Engineering
IT Infrastructure & Support
IT Leadership & Management
Industrial & Process Engineering
Machine Learning & AI Engineering
Mechanical & Electrical Engineering
Mobile Development
Network & Telecoms Engineering
Product Management Technical
R&D and Innovation Engineering
Software Engineering
Software Quality Assurance & Testing
Systems & Solutions Architecture
Technical Project Management

Executive Leadership

Board Governance & Advisory
Corporate Strategy & Business Development
Executive & C-Suite Leadership
Executive Support & Coordination
Founder & Entrepreneurship Leadership
General & Regional Management
Investor Relations & Governance
Program & Project Leadership
Sales & Marketing Leadership
Technology & Engineering Leadership
Vice President Leadership

Finance & Accounting

Accounts Payable & Receivable
Actuarial & Cost Analysis
Audit & Assurance
Credit & Debt Management
Financial Controlling & Reporting
Financial Operations & Accounting
Financial Planning & Analysis
Insurance & Underwriting
Investment & Asset Management
Loan Processing & Origination
Mergers & Acquisitions
Payroll & Billing Administration
Retail & Commercial Banking
Risk Management
Tax Accounting & Compliance
Trading & Portfolio Management
Wealth & Relationship Management

Government & Public Sector

Agricultural & Environmental Services
Emergency & Protective Services
Government Policy & Relations
Law Enforcement & Corrections
Military & Defense Operations
Public Administration & Civil Service

Healthcare & Medical

Behavioral & Wellness Therapy
Biomedical & Health Informatics
Clinical Laboratory Sciences
Clinical Research & Trials
Dentistry & Oral Health
Emergency & Trauma Services
Healthcare Administration & Operations
Medical Imaging & Radiology
Mental Health & Counseling
Nursing & Clinical Care
Nutrition & Dietetics
Pharmacy & Drug Safety
Physical & Occupational Therapy
Physician & Medical Practice
Revenue Cycle & Medical Coding
Social Work & Community Services
Speech & Audiology Services
Surgical & Procedural Care
Veterinary & Animal Care

Legal & Compliance

Corporate Legal Affairs
Data Privacy & Governance
EHS & Safety Compliance
Financial Crimes & Investigations
Paralegal & Legal Support
Regulatory & Environmental Compliance

Manufacturing & Quality

Laboratory & Quality Analysis
Maintenance & Reliability
Manufacturing Engineering & Operations
Print & Prepress Operations
Process & Continuous Improvement
Quality Assurance & Control
Skilled Trades & Fabrication

Marketing

Brand Management & Communications
Campaign & Promotions Management
Content Marketing
Digital & Social Media Marketing
E-Commerce Marketing
Marketing Analytics & Research
Marketing Strategy & Planning
Trade & Channel Marketing

Media & Communications

Audio & Music Production
Broadcast & Journalism
Community & Stakeholder Engagement
Corporate Communications & PR
Creative Writing & Storytelling
Curatorial & Exhibition Management
Digital Content & Social Media
Editorial & Copywriting
Event Production & Coordination
Media Strategy & Planning
Performance & Acting
Photography & Visual Media
Technical Writing & Translation
Video & Film Production

Operations & Logistics

Administrative & Office Services
Document & Records Management
Driver & Fleet Operations
Event & Program Coordination
Facilities & Building Management
Field & Technical Operations
Health, Safety & Environment
Inventory & Asset Management
Operational Security Services
Operations Management
Process & Data Management
Procurement & Purchasing
Project & Program Management
Supply Chain & Logistics
Trade & Customs Compliance
Warehouse & Distribution Operations

Other

Arts & Creative Services
Athletic & Sports Professions
Career & Employment Services
Personal & Caregiving Services
Program & Administrative Support
Religious & Spiritual Leadership
Volunteer & Community Services

People & HR

Compensation, Benefits & Rewards
Diversity, Equity & Inclusion
HR Business Partnering & Generalist
HR Operations & Administration
Learning & Development
Talent Acquisition & Recruiting
Workforce Planning & Analytics

Product & Design

Apparel & Fashion Design
Creative Direction & Art Direction
D Art & Animation
Freelance & Contract Creative
Graphic & Visual Design
Product Development & Innovation
Product Management
UX & UI Design
Web & Digital Design

Real Estate & Construction

Architectural & Interior Design
Construction Project Management & Controls
Construction Site Supervision & Trades
Landscaping & Grounds Maintenance
Real Estate Appraisal & Investment
Real Estate Leasing & Property Management
Real Estate Sales & Brokerage

Retail & Hospitality

Aviation & Inflight Service
Beauty & Personal Care
Event & Banquet Operations
Food & Beverage Operations
Front Desk & Guest Services
Golf & Club Services
Hotel & Hospitality Management
Kitchen & Culinary Operations
Reservations & Travel Services
Restaurant & Dining Management
Retail Sales & Merchandising
Retail Store Management
Visual Merchandising & Inventory

Sales & Revenue

Account Management & Strategy
Bid & Proposal Management
Channel & Partner Sales
Field & Regional Sales
Healthcare & Insurance Sales
Industry & Specialist Sales
Inside & Outside Sales
International & Global Sales
Philanthropy & Fundraising
Retail & Consumer Sales
Revenue Operations & Analytics
Sales Development & Prospecting
Sales Operations & Enablement
Sales Training & Enablement
Solution Consulting & Presales

What to do next

Try it on Enrich — call Person Enrich with fields: ["basic_profile"] and inspect basic_profile.normalized_title.
Try it on Search — every Person Search result returns basic_profile.normalized_title. You can also filter or sort on the nested fields — see the Person Search reference.
Field references — Person Enrich · Person Search.
Feedback — JTN is in beta; send taxonomy or accuracy feedback to support@crustdata.co.

​Where JTN is available

​The problem: messy title data

​The solution: structured taxonomy mapping

​Why JTN

Superior accuracy & functional alignment

Actionable data for downstream systems

​Example: Person Enrich response

​Example request

​Example response (truncated)

​normalized_title field reference

​The taxonomy

​Departments

​Departments & sub-departments

​What to do next

Where JTN is available

The problem: messy title data

The solution: structured taxonomy mapping

Why JTN

Example: Person Enrich response

Example request

Example response (truncated)

`normalized_title` field reference

The taxonomy

Departments

Departments & sub-departments

What to do next